Saturday, April 09, 2005

Hitachi - Lets Get Perpendicular

Hitachi storage has revealed this new perpendicular storage based HDD. Instead of reading a huge list of specs, they put together a groovy SWF animation. The characters explain the restraints on current horizontal based disk technology and go on to highlight how parallel works. This is by no means a substitute to a full length whitepaper, but a great way to understand quickly what the hype all about!

Done correctly, snazzy marketing does help in removing the confusion that people generally associate with bits and bytes. Ofcourse, a solid product with consumer demand is needed in the first place. Google and Apple(ipod) are perfect in the field of marketing.

Hitachi Technologies Lets Get Perpendicular

2 comments:

TRES CEE said...
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TRES CEE said...
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